Yuli Z

Entrepreneur/Blogger YuliZiv.com, Style Coalition.com, MyItThings.com
New York City
Why she blogs: "I’ve often felt that people on the streets were more interesting than those featured in magazines as style icons. MyItThings.com allows people to contribute their thoughts on style, and together create an online magazine."

The story behind Style Coalition: "It was born from networking with other publishers and bloggers in the fashion space and addresses our shared challenges, such as conflicts of interest raised by juggling both editorial and business sides."

If she knew then what she knows now about blogging, she’d have told herself: "Be more confident in my writing and self expression in general."

Changes she’d like to see in the blogosphere: "Less copying and pasting and more original point of view. I truly believe there is a place for everyone."

What she hopes it never loses: Independent voices

Essential social networking tool: Twitter!

Wouldn’t survive without: Her Samsung Saga smartphone

What she’s wearing: Elizabeth and James  Marianne Crinkled Blazer ; Zara draped cotton dress ; Club Monaco wide leather belt ; Tory Burch aviator sunglasses  (a gift from the designer) ; Guang Tong bracelet from YAMAK ; TeNo steel ring with white pearl ; Banana Republic statement necklace  ; Calvin Klein  patent leather pumps ; ANNETA handbag from PIA NYC boutique.

Wardrobe essentials: "A LBD (little blue dress) --a draped one by Mint is a favorite ; a menswear jacket--they make me feel comfortable but well-dressed at the same time; and a classic pair of dark gray pumps that work with any outfit--right now I'm loving my Calvin Klein’s  "

Longs to own: A classic Chanel Flap bag

Her personal style: Modern monochrome

Fashion influence: New Yorkers on the street

Dreams of meeting: Marc Jacobs. "I'm fascinated by his restless creative mind."

Favorite online shopping destinations: ideeli and Rue La La

Favorite real-world shopping: Vintage. "Screaming Mimis in Nolita is always full of surprises."

Beauty buys: Jurlique Cleansing Face Foam  ; Sonya Dakar Triple Action Organic Scrub  ; and Pratima Skincare clay mask

Current signature scent: Donna Karan Cashmere Mist

Top daily reads: NY Mag’s The Cut, Business of Fashion, FashionablyMarketing.me

She’s “mayor” of: "Bryant Park (my current office is nearby); Kundalini Yoga East Studio ; The Coffee Shop on sunny Saturdays; and Russian Samovar when I miss the home country."

How she’s reducing her carbon footprint: "I recently started recycling all my old clothing by donating low-end pieces to charities and taking high-end designer items to consignment stores--also a great recession strategy!"

Beautiful Blogger Correspondent: Ann Colville Somma of Holier than Now