Yoana Baraschi

Occupation: 
Fashion Designer
Home: 
New York City; hails from: Bucharest, Romania
Wearing: L’Agence cashmere tissue-knit topIAN stretch silk sweatpants, Gucci platforms

Fashion Icons: “I have many! Sophia Loren, Liz Taylor (especially in Cleopatra), Julie Christie, Brigitte Bardot in God Created The Woman, Bond girls, Dita von Teese."

Inspirations for her collections: “I have a love for vintage embroideries, textiles and the beauty of the female body. Also, having traveled to India over 60 times, I consider it my second home.  I travel there for inspiration, unique market finds and special textiles and stitching methods that translate directly into my collections.”

When she knew she wanted to be a designer: “The turning point came in 1999, when I began working as Creative Director for Betsey Johnson. I was heavily influenced by not only the business success the company had achieved, but also Betsey’s own originality and vision. It was this time period that allowed me the courage to live my own vision and believe that I could start my own collection.”

Designers she adores: Lanvin, Olivier Theyskens, Alber Elbaz

Expert advice:
1) I recommend that every woman dress for her own body type and personal taste rather than the trend of the moment.
2) Being a confident female is most important. I am trying to make women beautiful and not defined by age.
3) In terms of wardrobe, every woman should own a great blazer that can be easily worn over any ensemble to add a sophisticated touch without feeling too dressy.
 
Fave item from her Fall collection: Her Muse draped coat

Wardrobe essentials: “I love platforms, jeans that make your legs a mile long, and simple t- shirts with clean necklines.”

Beauty routine: Going to the gym a couple of times a week. "Nothing works better.”

Must-have hair product: Furterer’s Okara. “It keeps your blond hair from turning yellow.”

Other beauty buys: Ligne St. Barth body oil after a shower. “It makes you feel like a beach babe even if you work all summer; and YSL Touché Eclat--even if you do not get enough sleep you can get a blissful glow.”
 
Shoes she wore all Summer: Robert Clergerie clogs. “They are very comfortable even though they are high and I can walk in them all day.”
 
Worth the splurge: "A Sonia Rykiel bag a couple of times a year when I go to Paris."

Cheap thrill: Dr. Scholl’s wooden exercise sandals. “They come in many lovely colors and are good for weekends in the country or city alike.  And at $40 you can buy a few at a time.”

Favorite movie star: Kim Novak in Notorious. “Talk about magic, mysterious and vulnerable at the same time.”

Celebs she styles: Halle Berry, Sienna Miller, Paris Hilton, Heidi Klum, Rachel Bilson

Her cut: Yves Durif at the Carlyle hotel. “He’s a French master.”

Beloved blog: Cathy Horn’s On the Runway

Fave online shop: Topshop

Green efforts: Buys locally-grown produce

Charity she supports:
The Alex Fund