PHOTOS : Melissa M. - Street Style and Fashion
Name: Melissa M.

Occupation: Founder + CEO, Ask Melissa.com

Home: NYC

Spotted: Buying her daughter a Chanukah gift at Barneys

What she bought: An ivory Brenda Lynn hat Buy Now. "She kept taking mine, so I got her a matching one."

Her black ensemble: Chanel bag Buy Now; Giuliana Teso coat and sleeveless dress over an Only Hearts shirt; Wolford tights Buy Now; Costume National boots Buy Now

Beauty buys: Bobbi Brown Buy Now; Trish McEvoy Buy Now; Chanel Buy Now; 2 Note organic fragrance from Maine

Hair cut: Sebastian at John Frieda Buy Now

How she's dealing with the economic slump we're in: "I am only buying on sale. And it has to be a steep sale--like 60-70% off!"

What she won't stop treating herself to: Haircuts, manicures and massage. "I still need to feel like a human being."

What she's willing to give up: Fancy lunches and dinners

Green efforts: Takes her own shopping bags to the grocery store

Where she shops for food: Citarella and The Food Emporium
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