Matt F.

Online Shop Owner,
NYC Fashion Week
Own This Look

Wearing: Zara pants, shirt, hat, coat and shoes, which he jazzed up with purple shoelaces; vest and blazer from Steven Alan; Fine and Dandy bow-tie, Club Monaco gloves

What he splurged on for spring: Club Monaco cashmere jumpsuit pajama, "which I never want to take off."

Top shops: Brooks Brothers, Ralph Lauren, and "I'm loving J. Crew right now."

Would never wear: Square-toed shoes

How he's going green: Uses recyclable materials in his packaging and works from home

Photo by Bruno Gaget