Founder/Designer, Lulu Frost
At her showroom in Nolita, NY
What she’s wearing: “My trusty Marni bag bought in Hong Kong at the famous accessories boutique, On Pedder; Tsumori Chisato t-shirt, Aoyama Itchome cardigan, Barneys watercolor coat, BDG jeans from Urban Outfitters, DNKY buckled boots, Lulu Frost Code ring, and vintage fur shrug from a boutique in Japan.”
Her fur rule: “It must be vintage. I never buy new fur.”
Fave item in her closet:  “My gorgeous navy, grey and black Lanvin one-shoulder, obi-belted cocktail dress.”
Inspirations: “My grandmother, Elizabeth Frost; open roads in Montana, Tokyo, old turquoise concho belts, Victorian mourning jewelry, Peter Fonda in Easy Rider and Led Zeppelin records.”
Style icons: Lou Doillon and her mom Jane Birkin, Ali MacGraw and Charlotte Kemp Muhl
Fave designers: Alber Elbaz at Lanvin, Consuelo Castiglioni at Marni, and Marissa Webb at J.Crew
How she'd describe her style: Elegant and eclectic  
Look she'll be sporting for spring: Super easy and casual. "A great pair of camel wide-leg trousers, Marni tribal-inspired, woven leather, 5-inch platform sandals, Isabel Marant classic white t-shirt, and a floral-print, wispy weight cashmere scarf from CashmereRed. I'll finish off with an Anya Hindmarch Handsfree bag, just the right size for my cell, lipstick, credit card stack and keys."

Fave online shops: Charm and Chain for all things jewelry and Net-a-Porter for all things chic
Onland:Sucre for amazing accessories in NYC and Restir in Tokyo for the baddest-ass fashion imaginable, plus the best-looking and most stylish staff on the planet.”
Social network of choice: FacePlace
Beauty buys: Anything by Clarins, Shiseido and Laura Mercier lipstick, MAC eyeliner in Smolder and YSL mascara
Fragrance:  Victor & Rolf Flowerbomb when it’s cold; Jo Malone Orange Blossom when it’s warm
Free-time fun:  Hiking. "At 14 I climbed Mount Rainier in Washington and hiked in Nepal for a summer. Now I'm far less adventurous and have regressed from tackling mountain ridges to reading in bed." 
Music she grooves to: Led Zeppelin, Talking Heads, Fela Kuti, LCD Soundsystem, The Police, Yeasayer, Modest Mouse and Cee Lo
Fave restaurant: "Mermaid Inn for a date, Cafe Cluny for dinner at the bar with a friend, Mogador for brunch every weekend, Piadina for big dinners with a group of boisterous people."
Green efforts: “Everything we produce at Lulu Frost is made with recycled elements--we are resurrecting long-lost treasures from decades past and breathing new life into them every day; I also walk everywhere; and I am a member of Riverkeeper and work to support keeping the Hudson and other vital waterways clean.”  
Charity she supports:  “I sponsor two delightful children through two agencies, Plan USA and Children International. I support a young boy in Nepal and a little girl in India and hope to meet them both someday.”

Photo by Bruno Gaget