Jen Denton

Occupation: 
Co-Founder of Blow, The New York Blow Dry Bar
Home: 
West Village, NYC
Own This Look

Spotted: Outside of Blow with sons, Finn (6) and Jack (9)

First thing she consumes in the a.m.: Coffee

How she stays fit: Spinning. "I love both Flywheel and Soul Cycle."

What she's wearing: J. Crew Pixie pants and scarf, Theory jacket, Vince top, Tory Burch ballet flats

And the boys: Munster t's from YoyaMart, Crew Cuts and H&M kids

Her wardrobe essentials: Cardigans for layering, perfect black pants (currently obsessed with her J. Crew Pixie pants) and either long necklaces or a scarf to add some color

Go-to shoes for day and night: Ballet flats

Look she loves on the boys: Good jeans, a perfect t-shirt and Stan Smiths

Top kids shop: Crew Cuts

Their fave toy/gadget: "My iPad."

Her beloved Blow product: Faux Dry. "It gives life to day-old blow outs."

Signature scent: Ninfeo mio by Annick Goutal 

Favorite place to go with her husband on date night: Minetta Tavern

Advice to new mothers: "Be confident in your parenting style and try not to pay attention to what everybody thinks you should be doing. You will ultimately know what is right for you and your family."

Fave family vacation: Turks and Caicos

Book that's bedside now: Unbroken

Most repeated phrase to her kids: "I am going to count to three...."

Efforts her family takes to be green: "We got rid of our bottled water and drink filtered tap water, no more deliveries and giant plastic bottles taking up room in our apartment."

Photo by Joey Kuhn