Elizabeth Culter and Julie Rice

Owners/Founders SoulCycle
New York City
When they knew they wanted to create SoulCycle: "After I had my second child, I had about 35 pounds to lose and thought to myself, 'there has to be a way to put joy into exercise,'" says Elizabeth; "The first time I lost track of time and forgot I was exercising on a bike," adds Julie.

How Elizabeth's fuels up each morning:
With a Starbucks egg-white wrap

What Julie eats morning, noon and night: 
VitaMuffin's Deep Chocolate VitaTops

What they're wearing:
Elizabeth has an HH Peak hat on, Pinkyotto top, skirt from Rube in Amanansett and Nike Gladiators; Julie's wearing a L'Agence jumpsuit, Aviator Nation "California" Trucker hat, Free City wristband
and Adidas Adi Hoop & Top Ten High shoes

Elizabeth's expert advice:

1) Love your body
2) Be conscious of what you eat
3) Find an exercise that inspires you
4) Commit to small workouts every day

Julie's tips:

1) Stay inspired
2) Buy new music on iTunes before workouts
3) Wear workout gear that makes you feel good
4) Mix it up and try new exercise routines

Elizabeth's beauty buys:
Fiberwig mascara, Propoline Rose lip balm and any navy eyeliner; Santa Maria Novella Body Milk, Morroccanoil

And Julie's:
Pacifica Brazillian Mango Grapefruit perfume, NARS Striptease lip gloss, Lancome Flash Bronzer self-tanning cream

Who cuts their hair:
Elizabeth relies on Lydia at Dueto; Julie sees Sebastian at Serge Normant

Their favorite spin shoes:
Shimano, namely those with 3 velcro straps, according to Julie

Non-workout shoes Elizabeth adores:
Dries Van Noten pumps

Julie's faves:
"Adidas Originals (love the metallic), Chloe (most comfortable heels ever!), and Chanel (total splurge)."

Her best-loved blog:

How Elizabeth is going green:
"I recycle, turn off the lights, and converted our plastic bottles to biodegradable ones...finally!"