Occupation:Founder, CEO of DEX New York Cosmetics
Home:New York City
Expert beauty advice:
1) Exfoliate face one to two times a week
2) Moisturize face and body everyday
3) Wear SPF daily
His regular grooming routine: Shimmer Lights Shampoo "to punch-up my blonde locks," and Cellmen Facial Cleanser
Very first grooming item he recalls using: Kiehl’s Facial Moisturizer
DEX product he can't live without: Mineral Tinted Hydrator in Sag Harbor. "It evens out my skin tone to total perfection."
Vision behind his eponymous brand: "To create healthy, natural makeup products that don’t compromise the glamour of making up."
Mega music star who was recently made up by a DEX Studio artist: Lady Gaga
Hair cut: Scott Wasserman @ Francky L’Official
Top scent: L'Artisan's Timbuktu
What he's wearing: Dolce & Gabbana shirt; APC jeans; Prada shoes; and Club Monaco belt
Wardrobe essentials: APC dark jeans; Etro suit jackets, Hermes pocket squares ; and Prada loafers
What's worth the splurge: A Cartier Santos-Dumont watch
Must have for fall: A YSL Black double-vented black suit
What he'd never be caught dead wearing: "Anything with a designer logo blazoned all over it."
Style credo: "Never wear one designer from head-to-toe; always mix high-end with bridge brands; and opting for classic and timeless pieces in your wardrobe is a must for a polished look."
Fashion icons: Iman and Yves Saint Laurent
Fave stores: Bergdorf Goodman, Barneys, Ralph Lauren Mansion, and Etro
What he collects: Vintage cuff links
Accessories he's mad for: Designer tote bags and no-name sunglasses
Shoes he adores: Stubbs & Wooton Gentleman Slippers . "Butterfly Needlepoint is my favorite."
Book that's bedside now: Elizabeth Gilbert's Eat, Pray, Love
Fave pastime: Susanne Bartsch's monthly parties at the Copacabana
Cheap thrill: Drinking & dialing prank phone calls
How he stays fit: Dance Aerobics
Gotta'-have-it gadget: "My iPhone 4."
Fave travel destinations: Tokyo, Paris, Los Angeles, and St. Barths
Where he likes to chow down: Accademia di Vino, Fishtail by David Burke, Bistro Chat Noir, Caviar Russe, Le Cirque, Megu Midtown, Rosa Mexicano, Serafina, Philippe Chow, Amaranth, and Fred’s @ Barneys
How he's reducing his carbon footprint: "I tend to do activities within the vicinity of my home and studio."