We know many of you heart the look but wouldn't dare to rock a red mouth. Especially during the daytime hours. Fear not. We've asked makeup pro, Linda Kaufman, who wields her beauty brushes for Victoria's Secret fashion shows, Ten Years Younger and Germany's Next Top Model, to share her expert tips on how anyone can shine in scarlet.

Try on Reds.
"Just as you'd try on a dress before you'd buy it, road test red lipstick before you buy. Ask for assistance at your fave beauty shops and cosmetics counters."

All Reds are Not Created Equal.
"If opaque reds scare you off, join in the red-lipped fun by wearing a stain or gloss. A wash of red, while not as bold, makes just as beautiful a statement."

Wear What You Love, and Wear it With Confidence.
"Find a color that makes you feel amazing. While many advise that cooler complexions should opt for reds with blue and pink undertones, and warmer complexions can try coppery and brown tints, the best advice: go for what you love. Find something that makes you feel like the best version of yourself and own it!"

Kaufman's fave reds now:
Laura Mercier's Scarlet Lip Stain. "A bold, opaque stain."

Cover Girl Outlast Lipstain in Teasing Blush. "A stain that provides more of a wash of color that can be almost completely natural or amped up with multiple layers."

MAC Ruby Woo lipstick. "It's a basic red that looks good on almost everyone."

Do you love red lipstick? Please share your faves with us!